Hi. We’re Dezi.
We’re a company that approaches home accessories from
a different angle. We believe that sometimes you have to
step back and take a fresh look at what once seemed obvi-
ous, even when you’re talking about something as ordinary
as a towel bar or a soap holder. That’s the step that turns
the ordinary into the extraordinary.
Does a product design make sense? Can it make more
sense? Can it do what it’s supposed to do, but better? Can
it look more interesting? Is it fun? (Yes, we think ‘fun’ can
be a valid design criterion.)
For instance, how many times have you wasted time strug-
gling to clean a shower soap holder? We think there’s a
better way. What if that soap holder detached? You could
easily clean it. Or consider a modular system that lets you
flexibly organize your jewelry, soap dispenser and other
We don’t think those kinds of insights are mere novelties.
They are the beating heart of innovation. Common sense
elements, fused with cutting-edge design, high manufac-
turing standards, and unrivaled quality and finish. We really
care about these things and we hope you do, too.
In our creative design process, we’d found that inspiration
comes from many places. Shapes. Textures. Materials. Dif-
ferent cultures and countries. Nature. Swedish places with
funny dots over the vowels. The list is endless. You gather,
you assess, and you process all of it. Then you concentrate
on making something better than you’ve ever seen.
It’s not just a good way to make a product. It’s a good way
to live life.